Homewood, AL— Among the major complaints consumers have when beginning their remodeling quest is a lack of product choices. This often forces people to visit multiple showrooms in order to find just what they need. Designers without their own showrooms and allied professionals often face similar problems.
The team at Need & Co. decided to address this challenge by creating a new showroom that is focused on providing the widest array of products possible, along with service that would make one-stop-shopping simple and painless.
Need & Co.’s 2,200-sq.-ft. showroom lies in the heart of Homewood, AL, and caters to designers, builders, architects, remodelers and consumers. While president and owner, David Harrison, CAPS, completed the construction, he notes that the showroom’s overall design was a group effort.
The building needed an entire remodel to create the primarily open floor plan of the showroom, Harrison offers. Abundant windows bring in plenty of natural light – which is maximized by the openness of the layout – and the many windows help draw street traffic.
A number of kitchen and bath vignettes populate the interior of the showroom. In addition, a cabinet product selection center that showcases over 100 door and color combinations provides ample choice options for a wide array of potential clients.
An Extensive Selection
Indeed, Harrison believes what sets the showroom apart is the sheer number of products it showcases. To provide clients with never-ending style possibilities, he notes that the team opted to give clients as many product choices as was feasible.
Harrison explains: “There are five other cabinet shops within a mile of the showroom, but most only show one or two displays. They have a few doors, but we’re showing 17 different vignettes, not counting our doors. We’re showing arch doors, square doors and cathedral doors, and we show several different ways to finish the cabinets.”
One of the vignettes features a highly styled ADA-compliant bathroom, a reflection of the design team’s desire to showcase accessible design options.
Another vignette houses one of the showroom’s focal points – an evergreen island with antique glass in the hutch portion.
The product selection center features a 15’-long wall that displays complementary sample doors, granite counter and vanity tops and finishes. The showroom also presents range hoods for the kitchen and additional islands to showcase a wide variety of products.
Products from a number of well-known manufacturers are featured in the showroom, including Wellborn Cabinets and Geppetto Custom Cabinetry as well as Sub-Zero, Wolf and GE appliances and DuPont Zodiaq countertops. Recycled glass products and a number of green options are also highlighted for the eco-enthusiast.
Harrison notes that, when it comes to cabinets, his most popular sellers are sleeker, streamlined looks. “People are going back to simplicity – Shaker style doors and small trims, if any at all,” he explains.
The Professional Approach
To create designs, the team primarily uses ProKitchen, which was chosen for its precision. Additionally, the company relies on the combined skills of its staff, which includes installers, a service and warranty department, and a sales consultant.
Education is also part of the firm’s mission. The team has taught classes at the local college on ADA compliance and hosted field trips for universities in the community. The firm also plans to hold classes with designers to address different techniques, tools and trends.
The company recently launched an expansive marketing campaign that encompasses print advertising, a brochure for designers and architects and a branding video about the firm.
The showroom is also used for parties, meetings and various events for a diverse group of organizations, which further helps to spread the word about the showroom’s offerings, Harrison concludes.