NKBA Strategic Plan Stresses Five Distinct
Hackettstown, NJ A new strategic mission statement defining five
distinct goals over the next five years has been adopted by the
National Kitchen & Bath Association’s board of directors, NKBA
The NKBA, based here, said its new strategic mission statement
will place the association’s primary planning emphasis on having
the NKBA “become the leading information resource for developing
and maintaining an educated work force, resulting in a higher level
Other top association goals include identifying, evaluating and
promoting emerging technologies for the benefit of members;
developing and implementing consumer awareness and brand
identification programs; promoting membership growth and retention;
and monitoring and influencing the development of public policy and
legislation of benefit to the kitchen and bath industry.
The association also said it would develop a strategic plan for
the Kitchen/Bath Industry Show (K/BIS) by the end of this year.
Miller-Freeman, the exhibition sales and management agent for the
show, has announced that it is in the process of selling many of
its properties, including KBB magazine, the show’s co-sponsor.
Among the highlights of the NKBA’s new mission statement are the
- To increase enrollment in entry-level educational programs to
12,000 participants by 2005.
- To increase the number of endorsed colleges and universities in
the U.S. and Canada to one per state or province by 2005.
- To increase enrollment in management
training programs by 100 participants annually through current and
- To train and test a minimum of 500 new applicants for
certification per year.
- To bring 75% of members on line by the end of 2002, so that
NKBA goods, services and information can be accessed via the
In Consumer Brand Awareness:
- To develop a five-year plan to increase consumer awareness and
brand preference for NKBA members 25% by 2005.
In Membership Growth:
- To create a regional network for the development of chapter
growth by 2003, and to increase the number of chapters to 75 by
- To increase membership participation to 75% at the chapter
level by 2005.
- To increase new memberships by 10% annually through 2005.
- To raise membership retention rates to 95% annually through