NKBA to Sponsor First ‘Luxury Kitchen Summit’
HACKETTSTOWN, NJ — The National Kitchen & Bath Association will conduct its first-ever “Luxury Kitchen Summit,” to be presented virtually from June 23-24, the association announced.
The two-day online summit will feature leading NKBA designers who serve the luxury market, as well as industry experts who will explore the meaning of luxury today, how to work with high net-worth clients, key style elements of elevated living, and related topics, the NKBA said. The summit is being sponsored exclusively by Cambria, the Le Sueur, MN-based supplier of quartz surface products.
“One of the most interesting trends in the last couple of years has been the shift in what luxury has come to mean, that it’s not just about how much money someone spends,” said Suzie Williford, executive v.p. and chief strategy officer of NKBA, who will host the summit. “What we have found is that the uber high-end clientele equates luxury with freedom from design rules and it’s a very personalized experience that is unique and customized for their needs.”
Among the participants in the Luxury Kitchen Summit will be Anne-Marie Brunet, CMKBD, Sheridan Interiors, Ottawa, Ontario, Canada; Nar Bustamante, NAR Design Group, Sacramento, CA; Brendan Flanigan, Brendan Flanigan Interiors, Saratoga Springs, NY; Jan Neiges, CMKBD, Jan Neiges LLC, Highlands Ranch, CO; Alyson O’Hanlon, CKD, owner, Clive Christian Furniture Showroom NJ, Tenafly, NJ; Sarah Robertson, AKBD, principal Studio Dearborn, Mamaroneck, NY; Peter Salerno, CMKBD, Peter Salerno Inc, Wyckoff, NJ, and Vicky Serany, principal, Southern Studio Design, Cary, NC.
Other participating industry experts include Winston Chesterfield of Barton Consulting, London, England; Michael Altneu of REALM global, San Francisco; Eric Perez of Hello PR Group, NY; Karen Brandon of Nationwide Marketing Group, Winston-Salem, NC, and Helene Oberman of Interior Design, New York.
Tricia Zach, head of research for the Hackettstown, NJ-based NKBA, will discuss important demographic and psychographic shifts in luxury living and probe designers on their approach to developing luxury clients.
Additional information is available by accessing www.nkba.org.