Online Kitchen & Bath Retailer Announces National Launch

by Anita Shaw

PLEASANT PRAIRIE, WI — Hausera, a newly created online kitchen and bath specialty retailer aimed at providing homeowners and designers with a “curated shopping experience,” has announced its national launch.

Specifically created for the home renovation and remodeling market, Hausera’s mission “is to help homeowners and design pros bring their design visions to life by creating a more intimate online shopping experience,” said the company, which was created by eImprovement LLC, a direct-to-consumer kitchen & bath product online retailer since 2003.

“Designing a home is full of important decisions, with none more intimate than kitchens and baths,” said Wesley Ward, v.p./marketing and merchandising for the Pleasant Prairie, WI-based Hausera. “Our goal is to help homeowners and design pros feel the pride of acting on their inspirations and bringing their visions to life. Ultimately, we want them to experience the joy of finding the perfect products and completing a project on budget so they can take pleasure in the result for years to come.”

According to Hausera, modern online shopping “presents a perfect storm of choice anxiety.” As consumers “struggle to sort through the massive volume of choices available to them,” Hausera said it “aims to reduce these very frustrations by helping homeowners and design pros find the perfect products to create an ideal space in their kitchens, bathrooms and laundry rooms.”

Hausera offers a broad selection of kitchen and bath products, as well as staff members trained to provide customers with the support they need to find products within their budgets. A “Room Inspiration” feature presents kitchen and bath projects curated by design professionals with product lists to help achieve specific looks, the company said. Rooms can be searched by type and style, and room designs can be shared on social media, by email or printed to hard copy, company officials added.

Hausera said it will be rolling out a number of features for design professionals, including dedicated account managers, professional and volume discounts, a referral program and an “ambassador program” to help expand client bases and grow portfolios.

A blog features a variety of insights about the latest kitchen and bath industry news and products, practical how-to guides to help with home remodeling and renovation projects and discussions about the latest trends in kitchen and bath styles, colors and design ideas, the company said.


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