SAN FRANCISCO — FORM Kitchens, an online kitchen design studio that offers made-to-order German cabinetry, launched last month in the U.S. market. Designs are created using photo-realistic renders of photographs that the client uploads. FORM enables homeowners to work with a kitchen studio, but at a lower cost than traditional design services, the company reports.
FORM offers the same products and one-on-one design support as other European cabinet showrooms, the firm continues, and focuses on getting the client photo-realistic visuals quickly. Everything is managed through a dedicated web application that streamlines the process, the firm explains.
“FORM Kitchens is part of a new movement of design companies employing a production custom business model, combining technology and direct sale pricing to disrupt the traditional interior design market,” said Danny Soos, co-founder and CEO of FORM Kitchens. “Our clients work directly with experienced designers to create and order the kitchen…directly from their browser.”
The company has partnered with a well-known manufacturer in Germany to make the high-end European aesthetic and functionality available to a larger audience. Building on 75 years of experience, they offer design and storage features available on high-end custom cabinetry at a lower cost. The process is also environmentally conscious; everything is PEFC-certified and meets stringent off-gassing standards, the company reports.
Customers can work through the process at their own pace, and have thousands of design, customization and storage options available. Three full-sized samples can be shipped to the client, and the initial design costs $299.