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Partnership Aimed at Enhancing KBIS Virtual 2021 Event

HACKETTSTOWN, NJ — The National Kitchen & Bath Association has forged a partnership with Sequin AR, an augmented reality content creator that will assist in producing multiple events for KBIS Virtual 2021, the digital experience that is supplanting the annual live trade show in February.

Announcement of the partnership was made this week by the Hackettstown, NJ-based NKBA, which owns KBIS, cancelled as a live event for 2021 due the impact of the COVID-19 pandemic.

“KBIS is the premier trade platform for our industry every year. In person or virtually, our job is to make it remarkable,” said Bill Darcy, CEO of NKBA. “This new partnership is an opportunity for us to create an unparalleled event for our exhibitors and attendees.

“Working with the team at Sequin AR, we can produce events, like our Design + Industry Awards, that are inclusive, interactive and, most of all, entertaining,” Darcy said. “We want our attendees to feel like they have a front row seat to our version of the Oscars.”

Founded by Robert DeFranco, Sequin AR garnered global attention in 2019 for bringing five of Madonna’s virtual personas to life on stage as part of her performance at the Billboard Music Awards. DeFranco has also worked with Epic Games, the company behind the “Fortnite” video game, and received an Emmy nomination for the augmented reality work Sequin AR did for this year’s Super Bowl.

“NKBA is using cutting-edge technology to deliver an engaging event for their members and industry,” said DeFranco, Sequin’s CEO. “This is a significant leap in terms of user experience for the traditional trade-show community. Working with the team at NKBA, we will create an immersive environment that will be relevant, exciting and transformative.”

Registration for KBIS Virtual 2021, taking pace from Feb. 9-12, 2021, is now open. Attendance is free for all NKBA members, while non-members pay $50. Additional information can be obtained by visiting www.kbis.com.

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