Iconic Refrigerator Design
SMEG has partnered with Coca-Cola to produce two refrigerators representing the iconic brand. The first, Unity, is a one-of-a-kind, limited-edition item, designed in celebration of the 50th anniversary of Coca-Cola’s widely recognized 1971 Hilltop commercial. The refrigerator reflects the commercial’s salute to peace, optimism, community and harmony, and is modeled after SMEG’s retro-inspired FAB28 refrigerator, with signature hues and imagery from the 70’s. The second, Iconic (shown), features Coca Cola’s signature color palette and SMEG’s classic retro design, merging the two styles to pay homage to and bring 50’s Americana to life.