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Program Aimed at Promoting Healthier, More Efficient Homes

WASHINGTON, DC — A new initiative aimed at helping consumers better understand the rapidly growing high-performance home marketplace has been launched as a joint venture by the National Association of Home Builders and the National Association of Realtors.

The two housing industry trade associations last month announced the launch of “Home Performance Counts,” an educational initiative designed “to build rapport and highlight the benefits of home performance to U.S. consumers,” association officials said.

Demand for homes that prioritize comfort, durability, wellness and affordability has increased markedly in recent years, with the number of these homes certified to the National Green Building Standard increasing by more than 57% since 2017, the Washington, DC-based trade associations said.

Through the “Home Performance Counts” initiative, NAHB and NAR will offer a comprehensive resource that educates consumers on the qualities and benefits of high-performance homes and facilitates communication on home performance between home buyers, builders and real estate agents, the associations said. As these practices continue to evolve, NAHB and NAR will also provide updates and new resources that examine the most recent market trends and sustainability research, association officials added.

“Home Performance Counts provides a common ground for our two organizations to work together to raise awareness of the benefits of green homes and the key role home builders and real estate agents can play in the home-buying process, to ensure buyers get the high performance home of their dreams,” said NAHB Chairman Chuck Fowke. “Builders and Realtors will also benefit from using a common language and having access to the latest trend data and information.”

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