Purcell Murray Unit To Market Falper in US
Brisbane, CA — PM Fixtures, the dedicated decorative plumbing and hardware division of the Purcell Murray Co., has been contracted to sell, stock, distribute and market Falper luxury bath products in the U.S.
Under the terms of the agreement, PM Fixtures, based here, will handle all aspects of the foray into the American market by Falper, a leading Italian manufacturer of bathroom furniture, freestanding basins, consoles, baths, vanities and accessories.
“Falper is internationally recognized for its distinctly Italian design, artisanship and attention to detail,” said Purcell Murray Director of Marketing Kevin Murray.
“Our partnership with Falper allows us to put our expertise to work on multiple levels; from sales and distribution to inventory on-hand, PR and marketing, together with our world-class logistics capabilities,” Murray commented. “Our goals are to expand their brand exposure through select dealer partners in the U.S., raising awareness with visual merchandising, communications and sales networking.”
Added Falper CEO Luca Fallavena about the agreement: “Our products satisfy the demand for high-quality, luxurious and beautiful bathroom fixtures in the U.S., and we are confident that PM Fixtures’ unsurpassed knowledge of the market makes them the right strategic partner for our brand.”