NEW YORK — Paul Anis has discriminating tastes, and believes designers do, too. That’s why Anis opened Studio Anise, a high-end showroom located in the SoHo area of New York City that features only European products new to the American market.
Anis, the showroom owner, explains: “The concept of Studio Anise is to create a comprehensive collection of the best brands available in one place.”
Not content to simply supply products, the company also offers in-house design services to support architects, designers and their clients.
Anis mined his passion for high-quality European design to research the ideal products to showcase, spending a full year in Italy touring factories and forging partnerships.
“Studio Anise aims to offer the U.S. market a standard of excellence by representing a top selection of Italian brands, meeting the needs of design connoisseurs and people who look for the best,” he remarks.
To celebrate the new showroom, Studio Anise recently hosted a grand opening for some 300 design professionals, including architects, builders and representatives of the various brands.
“It was a great night and gave the guests a chance to enjoy the 7,000-sq.-ft. space,” he comments.
To achieve the exclusive nature of the showroom, Anis selected one brand per product category.
He explains: “I wanted to bring in the best of Italian brands and luxury as well as focus on design, so we selected brands that weren’t really represented in the U.S. but are exceptional and extraordinary.”
One of the key showroom features is the Agape store, which represents the largest display of Agape’s bath collection in North America, according to Anis. Also included in the space is the first U.S display of Acheo kitchen systems. Additionally, the space houses appliances from Gaggenau and a large selection of De Padova furnishings.
The showroom also displays a comprehensive selection of ceramics, tile and custom wall coverings from companies such as Bosa, Casalis, Mutina and Wall&Deco. Also on hand are radiators by Tubes. L’Invisible doors are planned to be included in the future.
“I chose what I believe to be the best in each product category, and this showroom provides a place for people to see and touch these innovative products first hand,” Anise stresses.
According to Anise, the showroom targets designers, consumers, architects and builders. He made a point of not only selecting a location that is in a well-known luxury furniture area, but designed a layout that enhances the product selection and design process.
The sprawling showroom has two distinct levels, showcasing some 12 different displays – from full-working kitchens to bath displays.
“When you enter, it’s like a gallery of bathtubs and sinks,” he says. “Then, the back part of the first floor is set up like a house, with a kitchen, dining room, living room area and bathroom area that creates a loft feel.”
On the lower lever, two additional kitchens, as well as three bathrooms and a living room space, are featured.
“Each of the kitchens on display serves a different purpose,” he says. “One is meant for a Manhattan-style living space, and features a somewhat smaller design. Then, there are bigger, more expansive kitchen displays for people who have a very big loft.” Of course, each room can be customized to fit the client’s lifestyle.
Full interior design services are provided, with four employees (including interior designers) who are well versed on the product lines. Plans are also in the works for design information sessions that will be available for architects and designers.