SieMatic America Unit Streamlined
Bensalem, PA SieMatic America Group, which supplies a trio of
European kitchen cabinet lines to the U.S. market, has restructured
its organization, the company announced.
The Bensalem, PA-based SieMatic said that the strategic
reorganization will see the streamlining of three America Group
product lines SieMatic, Beckermann and Merit under a single
umbrella. The move also involves an expansion and overhaul of the
company’s sales organization and sales representation.
According to SieMatic chairman and CEO Frank Siekmann, the
restructuring includes the formation of a dedicated sales force led
by Michael Hommas, CKD, v.p./ sales for SieMatic America Group.
“We have combined our individual sales departments into one
group of account managers capitalizing on existing synergy to
create new strengths,” Siekmann said. “This will provide our
customers with a dedicated national accounts manager, who will
serve as their single source for all of our brands.
“This newly united group will be stronger, more streamlined and
better equipped to deliver services to the high-end kitchen
furniture market,” he added.
To further strengthen its market position and ability to serve
customers, SieMatic said it is also focusing on upgraded training
and promotional programs, with the addition of specialized sales
organization training in Loehne, Germany. The program will be
intensified in the future with special sales training at the
company’s Kitchener facilities, as well as quarterly independent
dealer seminars at SieMatic’s Bensalem headquarters, the company