Silestone Unveils New Cindy Crawford Ad Campaign
MIAMI, FL – Silestone recently unveiled its second global advertising campaign with fashion icon Cindy Crawford. The two-year campaign was officially revealed at a VIP cocktail Cosentino hosted in London during the culmination of London Fashion Week. It marks the latest iteration of “Tops on Top” — a nod to both Crawford and Silestone at the “tops” of their respective industries, and the intersection of fashion, beauty and design.
“We consider Silestone to be a fashion-forward brand, and our alliance with Ms. Crawford over the past two years has truly helped bring this story to the forefront,” said Eduardo Martínez-Cosentino, exec. v.p. of Global Sales and CEO of Cosentino North America. “This campaign embraces the synergy and driving force between fashion and design. Who better to embody our brand values of timeless beauty and elegance than someone as iconic as Ms. Crawford?”
The new campaign, which features the supermodel and businesswoman casually posed in an elegant kitchen featuring Silestone Et. Noir, the most recently launched colorway from the Silestone Eternal Collection, will appear in top design and luxury and design publications. As part of the collaboration, Crawford will continue to co-host VIP Silestone events in the world’s top fashion and design capitals.