As the trend toward the personalized spa bath experience continues, consumers are rethinking how to make the most out of their air bath or whirlpool tub. While showers seem to get the lion’s share of the attention in many baths, tubs still provide a soothing soak or a place to rejuvenate and enjoy a customized water massage.
And, while tubs are getting smaller, in part thanks to water conservation concerns, that doesn’t mean they’re short on amenities, with many featuring not only a host of comfort features but also new technology designed to provide high levels of therapeutic benefits to mimic the experience of a luxury spa.
Below are some of the latest trends in air baths and whirlpools.
–While huge two-person tubs are less common than in years past, that doesn’t mean consumers don’t want luxury amenities; upscale consumers enjoy personalizing their airbath or whirlpool with light therapy, aromatherapy, music therapy, heated backrests and more.
–Air baths are often chosen instead of traditional whirlpool tubs because they are perceived as easier to clean, while combination air and water jets are also popular for those who want to customize their bathing experience with a host of jet or air bubble options.
–The desire to have highly personalized spaces also has an impact on the shape and look of the tub, with people choosing either straight edges and clean, hard shapes or softer, more organic feeling curved lines. Additionally, with aging baby boomers working longer – and therefore having more disposable income – there’s a greater emphasis on stylish hydrotherapy products that focus on accessibility concerns.
–Acrylic tubs have seen a shift toward skirted tubs rather than drop-in soakers or alcove tubs.
–Demand has increased for linear drains rather than circular drains, as these provide a cleaner look while allowing the existing tub to take on more water for a deeper soak.
–Freestanding soaking tubs continue to see increased interest for their spa-like qualities and therapeutic benefits, while new technologies like the “zero-gravity” tub that creates a feeling of floating or tubs that recreate the feel of a natural hot spring are also becoming the newest must-have luxury splurges.