Study Reports Insights Into Frequent Bathers
Jacuzzi Luxury Bath commissioned a quantitative study from a market research company to understand the attitudes, habits and lifestyles of frequent bathers in the U.S. According to the third party study, more than a third (38 percent) of the U.S. population are avid bathers, taking baths at least weekly, with an average of 3.3 baths per week. Weekend evenings and Monday mornings are peak bath moments.
“With an ongoing commitment to continue pioneering product development and stay ahead of market trends, we felt it was important to really understand the needs and wants of our core customer,” says Kristina Spindler, direct of marketing of Jacuzzi Luxury Bath. “This study has given us a lot of insights to what is important to frequent bathers or, as we say, BATHLETE bathers.”
Other key findings from the study include:
- Frequent bathers trend younger with 48 percent of people ages 25-44 indicating they bathe regularly.
- Contrary to popular belief of baths being used by females to relax, 50 percent of avid bathers are men.
- Women are more likely to speak to the relaxing aspects of baths; men more often cite mental acuteness as a key benefit.
- Younger bathers (ages 18-44) do so to feel more alert as opposed to the often cited relaxing effects of bathing.
- Of those who use baths to recover after fitness activities, 43 percent are runners or joggers, 34 percent attend exercise classes and 33 percent are weight lifters, followed by basketball players, bikers and swimmers.
- Although frequent bathers hit the tub an average of 3.3 times a week for an average of 28 minutes, 2 in 3 wish they could bathe more often.
In total, the study surveyed 1,003 people who live in a residence with a bathtub and use it at least once per week. Learn more about Jacuzzi Luxury Bath here.