Survey Pinpoints Kitchen/Bath Design & Product Preferences

by Anita Shaw

ERIE, PA — Think granite countertops are passé? Think again – they’re almost twice as preferred as quartz, according to the findings of a national survey of U.S. homeowners.

The survey, whose results were released last month, was conducted among 500 homeowners on behalf of Erie Insurance, a major home and auto insurer, in an effort to garner insights into design and finish preferences, aging-in-place features, technology, energy efficiency and related matters.

Despite the rising popularity of quartz as a countertop material, Erie Insurance found that granite was the preferred choice among surveyed homeowners. Specifically, when homeowners were asked which countertop material they’d want if building a new home today, 40% said they’d want granite, compared with 23% who said they’d want quartz.

According to Erie Insurance, the survey also found that only a fifth of the homeowners polled (21%) said they’d “definitely” want a soaking tub if they were building a new house, compared with 34% who “definitely would not.” Nearly half (45%) reported they were on the fence, saying they “might” want one.

While more than half the surveyed homeowners (54%) would definitely want two sinks, a fair number are undecided (33% might want them), and 13% definitely would not want them, the survey also found.

Among other survey findings:

Despite the current “graying-of-America” trend, only about a quarter of all survey respondents (26%) would definitely want Universal Design features.

n  Security systems with security cameras are significantly more coveted in the Northeast than in the Midwest. More than half of the surveyed Northeasterners (54%) say they’d definitely want this feature, compared with only 28% of Midwesterners. Overall, 44% of homeowners would definitely want a security system with security cameras.

n  When it comes to energy efficiency, about a third of all respondents (32%) would definitely want solar panels on a new home, but the feature is much more coveted by men than women (41% versus 28%, respectively).

n  There were also significant gender differences regarding preferences for tankless water heaters. For example, 41% of men would definitely want a tankless water heater compared with 32% of women.


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Karen Brooks
Karen Brooks April 8, 2020 - 2:31 pm

This content would be more useable if it had a publish date on it.

Patrick OToole
Patrick OToole May 7, 2020 - 4:13 pm

Thanks Karen. We have plans to add dates to each article. Thanks for the feedback.

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