SAN FRANCISCO — Convenience, ease of use, improved functionality and utility cost savings are the key reasons for consumers switching to smart bathroom products, a major new survey has revealed.
The U.S. Smart Bathroom Products Consumer Insight Report, released recently by San Francisco-based Grand View Research, provided insights into issues such as consumer buying behavior, product preferences, demographics, brand awareness, and the impact of marketing on product adoption. Findings were based on a survey of more than 1,000 U.S. consumers who own a home and have at least one smart bathroom product installed, according to the company.
The survey found that more than 60% of respondents reported that the improved functionality and features offered by smart bathroom products were what drove the choice over traditional products. The survey further revealed that most U.S. homeowners who have installed smart bathroom products were between the ages of 35 and 44. Product penetration was highest among consumers with household incomes of $150,000+ per year, and was highest in the Northeast and Southwest regions.
Among other findings:
- Among the smart bathroom products currently in use, showerheads enjoy the highest penetration, followed by shower systems.
- Maintenance and cleaning complications are considered the major “pain points” of customers.
- In-store shopping is the preferred form of purchase, with more than 60% of survey respondents saying they prefer that option over online.
- The shifting of consumers to online channels will continue in the coming years, with more than 20% of respondents citing easy product comparisons as the key reason for preferring online platforms.