Survey Studies Master Bath Remodeling

by Autumn McGarr

PALO ALTO, CA — An old or outdated space is by far the leading reason for homeowners to undertake a master bathroom renovation, while insufficient storage, small showers, poor lighting and limited counter space are among the other leading reasons for bath remodeling.

That’s the key conclusion of the 2020 U.S. Houzz Bathroom Trends Study, a recent survey of nearly 1,600 U.S. homeowners who are currently undertaking, are planning or recently completed a master bathroom renovation.

Survey results, released by Houzz last month, also found that nearly nine in ten renovating homeowners changed the style of their master bathrooms as one way to bring it up to date, with modern styling (20%) leading the way, followed by transitional and contemporary (18% each), according to Houzz.

“We’re seeing that spending so much time at home is bringing a functional, beautiful bathroom to the top of the priority list for many homeowners,” said Liza Hausman, v.p./industry marketing for the Palo Alto, CA-based online remodeling platform. “They’re enlisting home professionals to bring bathrooms up to date with more current styles and upgraded features like storage and lighting.”

The features most often upgraded during a master bathroom renovation include showers, light fixtures, countertops and vanity cabinets, Houzz researchers reported. To address small showers, a majority of homeowners renovating their master bathrooms (54%) are increasing the size of their showers, with 20% choosing to increase their bathroom’s overall size.

Additional bathroom trends from the study include:

  • Light and Bright: White continues to be the top choice in master bathroom colors, with more than half of homeowners choosing white countertops (51%) and a significant portion opting for white walls both inside and outside of the shower (45% and 32%, respectively).
  • Surface Material Distinguishes Accent Walls: More than a third of homeowners add or upgrade an accent wall during a master bathroom renovation. Top colors include white, followed by gray and blue.
  • Customized, Built-in and Floating Vanities Abound: Of the three quarters of renovating homeowners who upgrade their vanity, the majority choose to go with custom or semi-custom options (36% and 21%, respectively). Vanities are twice as likely to be built-in as opposed to freestanding, and floating vanities are growing in popularity.
  • Lighting Features are Key: Among the eight in 10 renovating homeowners who update light fixtures during their master bathroom renovation, wall lights and recessed lights remain the favorites, followed by lighted mirrors and pendant lights. Six percent install under-cabinet lights, likely tied to the popularity of floating vanities.
  • Installing Many Lit Mirrors: Of the three in four homeowners who install new mirrors during a master bathroom renovation, more than half install two or more mirrors (62 percent). The percentage of renovators installing three or more mirrors is growing.
  • Touch-Free Features on the Rise: Nearly half of all new faucets and one-third of toilets include high-tech features. Water efficiency is the leading faucet technology, but a growing percentage of faucets offer touch-only or touch-free activation. Nearly one in five homeowners who upgrade their toilet add a seat with a bidet. ▪

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