This yearâ€™s KBIS was rife with aging-in-place products, and the growth of the aging baby boomer and mature demographics certainly warrant these products. But how do you sell products for â€œagingâ€ to people who are convinced that â€œoldâ€ is always ten years older than they are?
Aging in Place/Universal DesignDesignJamie Gold/Trend SpottingPro TalkTrend SpottingTrending
While they may be squeamish about discussing â€œaging-in-placeâ€ â€“ with its dreaded â€œaâ€ word â€“ homeowners in the 50-plus demographic are increasingly interested in the benefits of accessibility.
Multi-generational homes are becoming more and more prevalent in today’s society, with retiring Baby…