Bettering Your Bottom Line

Several years ago, I attended a conference where the keynote speaker posed a question…

“Research shows that kitchen/bath buyers want to be informed, not sold, so they can make the best decision for their family’s needs.”

“Pleased with the results of my vigorous fitness program, I started wondering about applying the same concept to the kitchen and bath industry, and what resources I’d need to make my kitchen/bath firm stronger over the next year.”

There are a lot of important lessons to be learned from the Great Recession. One such lesson is the industry-wide need to finally learn the fundamentals of selling in general, and how to motivate people to buy in particular.

The most successful dealers earn a high ‘return on luck’ through careful preparation, resilience and the ability to zoom in and know when to let luck alter their strategic plans.

How can a kitchen/bath design firm owner best steer his or her business during an historic rise in revenue?

Over 40 years ago I learned a simple marketing axiom that made good business sense to me: Put your client’s needs ahead of your needs, and you will get what you want.

A company’s reputation is the cornerstone of its success.

In the U.S., I believe a collective lack of discipline has characterized our kitchen/bath industry since its inception, consigning American kitchen dealers to a lifetime of marginal profitability.

We’ve all heard the phrase: “Knowledge is power.” In the business world, we gain knowledge, and therefore potential power, by learning new things through such activities as reading, researching, networking, coaching, training, taking continuing education courses and attending seminars/conference.