There are a lot of important lessons to be learned from the Great Recession. One such lesson is the industry-wide need to finally learn the fundamentals of selling in general, and how to motivate people to buy in particular.
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closing the sale
Even though we tend to sell the same types of products and services over and over, we sell to so many different types of clients. We have easy going clients and difficult clients; clients who are quick decision makers and clients who are indecisive.
But regardless of what the client is like, a good part of your sales success will relate to their personality and how their personality relates to yours – and, more importantly, how this relates to your sales approach to them.The highest level of selling occurs when you transform a sales prospect into a problem-solving opportunity.
When it comes to improving your sales skills, practice is an essential part of the process.
I know that, as a salesperson, I’m far more confident if there’s a strong brand name that’s recognizable to my customer attached to the product I’m offering.