consumer behavior

If you’re like most of us in the kitchen and bath industry, the economy has likely given you more than a few sleepless nights over the past few years. And while things are certainly improving, many kitchen and bath professionals are still burning the midnight oil chewing over issues that they never gave a thought to just a few years back.
That’s according to a new KBDN survey which looked at dealers’ and designers’ most critical business issues and challenges, now and into the future.

Consumers are irrational in predictable ways, and understanding that can help your business, from marketing to setting prices to offering choices.