This is the turnaround story of an independent small business in the home improvement…
Tag:
Consumer Insights
Ask an independent dealer, cabinet shop or decorative plumbing and hardware showroom why a…
There is a science to persuading someone to say yes to a new kitchen…
You may think of yourself as a designer or showroom salesperson whose mission is…
Accumulate billions or give them away? Cruise to your private island or be the…
“Design Psychology is the practice of architecture, planning and interior design in which psychology
is the principal design tool.â€â€œIn this era of social media, buyer’s remorse can wreak havoc with your reputation.â€
Pull Quote: “With strong stories, visual proof of your solutions that address their ‘points…
When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but also any other part of the brain we would use if we were actually experiencing what we’re reading about.
- Leslie Hart/Consumer InsightsPro Talk
Use ‘Neuroeconomics’ to Influences Buying Choices
by Leslie HartMuch to the on-going frustration of kitchen and bath professionals, customers can’t reliably explain why they make the choices they do because their decisions are made primarily on a subconscious or pre-conscious level.