New York — The vast majority of kitchen design professionals – three out of…
When it comes to kitchens, bigger isn’t necessarily better â€“ at least according to a new survey conducted by Houzz, the Palo Alto, CA-based online platform for home remodeling and design.
In a market grown ever-more fragmented, knowing what makes your client tick may be more critical than ever to the success of design firms and product suppliers alike.
The kitchen and bath industry may be vastly different now than it was at the height of the nationâ€™s housing boom. Thereâ€™s no doubt, however, that it remains a fast-changing, fashion-driven entity. And thereâ€™s no doubt that success requires design professionals to keep their eyes open and their ears to the ground â€“ to observe and listen to seismic shifts in the market.
- DesignPro TalkSarah Reep/Inside Today's ShowroomShowrooms
Todayâ€™s consumers may be on a tighter budget, but theyâ€™re armed with unprecedented access to knowledge â€“ and they arenâ€™t shy about using it to fulfill their dreams. With their access to information â€œon the flyâ€ and in the palm of their hands, theyâ€™re increasingly more active and involved in the design and purchasing process.
The U.S. is now the second largest Hispanic market in the world, after Mexico, comprising at least 50 million people. By 2013, the purchasing power of U.S. Hispanics could reach $1.4 trillion. Clearly, this is not a market to be ignored.
Generations X and Y, for example, seem to have a number of design preference commonalities, from a love of color and texture to a desire for clean, simple and modern designs. Some of these come from necessity, as this generation tends to have less disposable income than older, more established homeowners, so budget often dictates (or at least plays a key role in) design choices.
But other factors â€“ including a technological bent, a passion for the environment and a desire to maximize time and minimize fuss â€“ also color these generationsâ€™ design choices.
Emphasis Seen on Accessibility as U.S. Home Sizes Decline