“Design pros must give serious thought to stepping up their game when it comes to implementing strategic marketing plans.”
kitchen and bath dealers
- Bruce Kelleran/Business ManagementBusiness InsightsBusiness ManagementPro Talk
As the old saying goes, when youâ€™re up to your butt in alligators, itâ€™s hard to remember that the objective is to drain the swamp. Likewise, itâ€™s easy to get caught up in the current crisis and lose sight of the big picture of running your kitchen and bath firm.
Perception is reality, and the perceptions of todayâ€™s consumers are usually seeded in simple, clean imagery that comes at them short and sweet. Thatâ€™s why proper branding is so vital in the market of today and tomorrow.
Todayâ€™s kitchen and bath consumers are slowly beginning to spend again, but itâ€™s clear that a lot has changed in the past few years â€“ and thatâ€™s impacted everything from consumer priorities and product preferences to spending decisions to the buying process itself.
Now that the housing industry coming back, and consumer confidence has reached its highest level in recent years, most kitchen/bath dealers are reporting much improved sales. But what then should be a companyâ€™s recipe for durable succesS?