I recently had the rare opportunity to hear Michael Clinton speak about the future…
Tag:
Marketing
- Articles
Is Marketing/Selling to Millennials More Difficult Than Other Generations?
by Kacey Larsenby Kacey LarsenMany home improvement companies may not be well positioned to understand selling to millennials.…
Despite an ever-growing array of marketing tools, including numerous digital options that allow for…
“Design pros must give serious thought to stepping up their game when it comes to implementing strategic marketing plans.”
This year’s KBIS was rife with aging-in-place products, and the growth of the aging baby boomer and mature demographics certainly warrant these products. But how do you sell products for “aging†to people who are convinced that “old†is always ten years older than they are?
In an exhaustive review of academic studies on gender preferences going back decades and reaching across multiple cultures, researcher Gloria Moss concludes that there are significant differences between male and female esthetics that marketers need to consider to be successful.