Many home improvement companies may not be well positioned to understand selling to millennials.…
selling strategies
There is a science to persuading someone to say yes to a new kitchen…
Cutting-edge technology, changing demographics and a flood tide of digitally savvy consumers are reshaping…
Clearly social media can have an impact on the marketing of our companies, but how does it affect our sales approach?
- Bruce Kelleran/Business ManagementBusiness InsightsBusiness ManagementPro Talk
Get Prospects to Play the Cards You Deal
by Ken PetersonWhen it comes to kitchen remodeling, consumers have been socialized into thinking they must get at least three estimates from reputable companies before making a buying decision. But what if those three estimates came from one reputable company?
Waiting to prospect until you’re not busy is too late; while you are working on projects, you must set aside time to find, develop and cultivate existing or new relationships that will produce future work.
- Business InsightsDPH Perspectives/Decorative Plumbing & HardwarePro TalkSales
Help Your Staff Get Over the Fear of Failure
by Ken PetersonInviting your staff to engage in open discussion is a big first step in overcoming their fear of failing.