Showroom Survey

Virtually every designer I’ve spoken to in the last month has shared a similar story of outrageous multitasking because there’s simply “no other way to get it all done.” We’re all doing more with less these days, and that “less” may be less time, less money or less space.

Today’s kitchen and bath showrooms may be smaller than in years past, but despite the limited space, they are working harder than ever to showcase maximum product, displays and technology.

The growing emphasis on technology will no doubt redefine the showroom as we know it.

Technology – which has, in many ways, been slow to be fully embraced by kitchen and bath dealers and designers – is likely to dramatically impact the size, design and use of kitchen and bath showrooms over the next five years. At the same time, showrooms are expected to get smaller, feature more environmentally friendly products and use more flexible, interactive displays.
That’s according to a new survey conducted by the Charlotte, NC-based Research Institute for Cooking & Kitchen Intelligence (RICKI) on behalf of Kitchen & Bath Design News, which polled 382 kitchen and bath dealers to determine how showrooms are used, what marketing tools and activities best generate business, and what’s in store for the future of kitchen and bath showrooms.