The group traveled from around the United States and even from outside the country.…
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social media
If I asked you to name the absolute-without-a-doubt-most-powerful piece of technology in your showroom,…
If you’ve been in the kitchen and bath design business for any amount of…
- Business InsightsJamie Gold/Trend SpottingPro TalkTechnologyTrend SpottingTrending
Social Media in the Kitchen and Bath Industry
by Jamie GoldWhether you’re a designer, retailer, manufacturer or even an industry association, social media, used smartly, has tremendous potential for your brand.
- DesignPro TalkSarah Reep/Inside Today's ShowroomShowrooms
Use Social Media to Promote Your Showroom
by Sarah ReepSamples of a designer’s work are valuable marketing tools. They shouldn’t – and needn’t – be hidden from view. Today, there are many opportunities to display and market your work, even when you’re not working.
Clearly social media can have an impact on the marketing of our companies, but how does it affect our sales approach?
To reach these people on social media, you have to think of the Internet, the social Internet, as a big networking event.
Today, apps are increasingly becoming a way of life for kitchen and bath dealers and designers looking to save time, track information, improve client communications and streamline work processes.
- Business InsightsEric Schimelpfenig/Technology UpdatePro TalkTechnology
The Two Key Concepts Behind Social Media
by Janice CostaSocial Media is one of the biggest buzz phrases around. To those young folks who had a Facebook account issued along with their birth certificate, it comes naturally. For the rest of us, it can be a bit confusing.
Just about everything we see these days is somehow integrated with social media. There are QR codes in the newspapers, hashtags for your favorite TV shows and “Like†buttons are on just about everything with a screen.
When having a Website first became the rage, many kitchen and bath dealers had one made – often without really knowing why. But in time, they came to understand that Websites make great virtual store fronts, similar to putting up a billboard or taking out a newspaper ad. In a time when google is the ultimate information resource, “friends†are a commodity found on Facebook and everything from phones to refrigerators are “smart,†it’s easy to assume the whole word has gone to the technophiles. And, indeed, technology continues to have a growing impact on everything from the way information is accessed and how products are ordered to how the industry markets kitchens and baths to consumers.
Yet most kitchen and bath dealers prefer to take a middle ground approach that blends elements of high-tech communication with the human touch – balancing magazines and newspaper with Web sites and online videos, trade shows and live conferences with Webinars and online interactive training courses, e-Newsletters with good old fashioned word of mouth.