successful selling

There is an age-old practice in sales called networking, and it’s one of the best ways to grow your business.

Clearly social media can have an impact on the marketing of our companies, but how does it affect our sales approach?

Price increases are a reality we all have to deal with as salespeople. And, those increases in pricing must be passed along to protect our bottom line.

We see the clients of today being very cognizant of the value of their money and how they will be spending it.

You, too, may have seen this sudden increase in business, and how you and your salespeople react to this upswing is critical. Managing sudden increases in sales lead, completing the new business accurately and in a timely manner and keeping your key accounts happy are all essential to success.

We’ve worked quite a bit harder this past year to increase sales as compared to prior years, and we are looking at new tools to do help with this, including the need to better understand our clients – not just what they say, but what they don’t tell us verbally.

In the kitchen and bath industry, most of us depend on repeat referral business from customers. So, how do you maintain and retain your key accounts, and ensure that you maximize your referral potential from these clients?

Lately I’ve been thinking about ways to creatively market my company and grow my sales. Like many kitchen and bath professionals, I am constantly challenged by this process. We’re all busy with the day to day responsibilities, and sometimes finding the time to develop these ideas gets put on the back burner.

So, how do we effectively grow our sales, perhaps with unconventional methods? Perhaps more importantly, how do we go about this in the most cost advantageous way?

The highest level of selling occurs when you transform a sales prospect into a problem-solving opportunity.