NEW YORK — True Residential, the St. Louis-based supplier of luxury home refrigeration, has unveiled its inaugural, fully-dedicated showroom in New York City, the company announced.
The 1,600-sq.-ft. showroom, located in the city’s Architects & Designers (A&D) Building, is aimed at showcasing True Residential’s full-size and indoor/outdoor undercounter refrigeration in a variety of vignettes, corporate officials said.
“We are thrilled to welcome in a new era for the brand with the True Residential Design Center in New York,” said Steve Proctor, True Residential director of sales and marketing. “Creating a space to see, touch and interact with the product allows us to offer a rich brand experience and to engage more directly with the A&D community, as well as homeowners and appliance dealers.”
The showroom will serve as a year-round space for timely educational programming and demonstrations, as well as for special events, Proctor added.